Presenting research online is a powerful way to find potential collaborators, as well as to disseminate your findings, gather data, receive feedback and nurture communities of interest. Creating online communication requires a lot of thought and the range of tools on offer can be daunting.
The following series of presentations and the accompanying guide (downloadable) considers a range of topics to help you to identify the needs of your target audience and to produce content that is relevant, understandable and appealing to that audience.
These topics are covered:
- Examples of bad practice in online communication
- Examples of good practice in online communication
- What makes good online communication
- Identifying your target audience
- How to reach your target audience
- Using social media, blogs, and websites to reach your target audience
- Writing digital communication: hooking your audience in
- Digital communication time management
- Writing your introduction
You can also view the full Prezi presentation.
The presentations are available as a YouTube playlist. To navigate between the different videos, you can access a dropdown menu from the top left hand corner, or alternatively scroll between the videos via the next and previous buttons at the bottom.
Social Media: A Guide for Researchers is another online resource which aims to provide the information needed to make an informed decision about using social media and select from the vast range of tools that are available.