Creative Industries and Audience Experience

GW4 and National Trust partnership priority area: Audience Experience.

Research within this theme will focus on developing a new immersive experience for visitors to the Bath Assembly Rooms. Designed by John Wood the Younger in 1769, these elegant public rooms were at the heart of fashionable 18th Century Bath life, a place where citizens went to see and to be seen. Led by Professor Tim Cole (University of Bristol) and Professor Eamon O’Neill (University of Bath) and employing new digital technologies, this project will bring alive the sound and feel of 18th Century Bath social and cultural life to evoke the history of the Assembly Rooms.

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